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4 Traits of a Great Snow Removal Business

What makes a great snow removal contractor? What should a commercial or residential buyer evaluate when choosing a snow removal contractor?

Here are 4 traits that make a great snow removal contractor:


Many snow removal contractors also perform green industry services like lawn maintenance, irrigation service and installation, arbor care or fertilizing in the warmer months. And they’ll tell you that the main difference between plowing snow and summer services is the urgency with which snow must be cleared. If you fail to remove snow from your local grocery store’s parking lot by their 7 a.m. open, you could very likely lose that contract the following year. One mistake can kill a long-term relationship. Forgetting to mow a lawn likely won’t kill a business as fast as failing to meet your snow removal contract terms.

Which is why it’s so important for snow removal contractors to focus on communicating with their customers. I talked to a contractor who said the worst mistake a snow removal contractor can make isn’t forgetting to plow a property. The worst mistake a contractor can make is forgetting to plow a property and then compounding the error by not knowing why when the customer calls to complain.

We’re in the process of gathering data for our 2016 Snow Industry Benchmark Survey, but what we’re seeing already is that very few contractors are leveraging the power of email to notify customers before, during and after a snow event. A simple email alert notifying your customer when you arrived and/or departed their property – with notes indicating how much snow you encountered, how much de-icer was applied, etc. – can go a long way toward keeping your customers informed.

And don’t forget the power of a good old-fashioned phone call. Keeping your customers informed is vital to managing a snow event.


As the old saying goes, there’s more than one way to skin a cat. Snow plowing is the same, especially on a large commercial property. There are so many tools you can use – from a simple shovel to a skid steer.

Many people make the mistake of looking at price instead of productivity. It could take a guy with a small UTV 5 hours to plow the same area that a larger, more efficient piece of equipment could plow in 1 hour. So if a contractor is charging $100 an hour for the UTV and another charges $400 an hour for a large plow, the large plow is actually the better choice because it’s more efficient. And it may be more profitable for the contractor as well, because his margin on that UTV is much less than his margin on that large plow.

Want to be more competitive and efficient? Consider installing snow removal software. HindSite’s snow removal software solution makes it easier to communicate with your trucks in the field, easier to manage the different triggers and billing rules in your contracts, and improves your cash flow because it syncs to QuickBooks, enabling you to bill in minutes, not hours.


Since most snow falls in the evening and is cleared in the wee hours of the morning, timeliness is important. Businesses rely on snow removal contractors to have their lots clear of snow and ice in time for their business to open. Residential customers expect to be able to get out of their driveway in the morning for work.

So it’s vital that you minimize the time spent on each property and work quickly to do the job. If you don’t, you run the risk of missing a deadline and incurring the wrath of a customer.


Attention to detail is vital to satisfying your customers. You need to constantly think about logistics – where’s the best place to push the snow? How can we minimize disruption and keep key driving lanes clear? How can we ensure we don’t damage a homeowner’s property? How can we keep ice from building up on a property?

Though snow events are, for the most part, unplanned events, a huge amount of planning and preparation goes into pushing snow. If you don’t have a well-considered (and well-communicated) plan for every property you plow, you may find yourself losing business.

Running a snow removal business isn’t easy. There’s a lot of risk – the weather, liability, competition – that can lead to considerable ups and downs. But there’s also a lot of money to be made by snow plowing businesses that focus on communicating with their customers, optimizing their business, doing great work on time and being meticulous in their planning and execution.

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Social Reviews

Premier Snow Management | Commercial Snow Removal NJ & NY IconPremier Snow Management | Commercial Snow Removal NJ & NY

12-18 River Road, Fair Lawn

4.0 6 reviews

  • Avatar Jessica Reali ★★★★ a year ago
    I am an assistant to a facilities director of a large parking company. He asked me to find him a new snow provider mid season in 2018 when the company we were using started getting sloppy. I found Premier in a google search and called to … More get pricing. While they came in higher than what we had been paying, we went with it mainly because no one else wanted to add a new client in the middle of a snow season. It turned out to be a good decision. we pay a little more but the quality and professional operation of the company is on a higher level. They respond to all calls, show up when they say, and do a great job making sure our locations stay safe and accessible. Also, they give us weather reports with invoices which helps alot. I would recommend the service.
  • Avatar Kyle S ★★★★★ a year ago
    I am a property manager for a national property management firm. I used their services for the first time last season based on a recommendation of a colleague at one of my new properties where I was not already contracted. I was very satisfied … More with the services. They provided back up documentation with all invoices and I appreciated that I did not have to call every time I needed service. will be using them again this season at that property as well as 2 more where my contracts expired.
  • Avatar Steven Mason ★★★★ a year ago
    Been using Premier for a few seasons now and have been satisfied with the service. My previous snow company seemed to bill for a lot of services over and above what I contracted them for but I have not had that issue with Premier so far. … More They do 3 of my properties as of now, may be adding a 4th. They were slightly more expensive than other guy but the quality of work is better so I don't mind as much,
  • Avatar makenzie caruso ★★★★★ 3 years ago
    As a property manager for a fairly large condo complex, I always have my vendors lined up well in advance. Last winter, I had my snow vendor set to go as usual. Snow showed up, my vendor did not. In a panic, I reached out to Premier after … More seeing them listed on google. They not only were able to help me out , they were there quickly and gave me a fair price on what was an emergency call. I signed a contract with them the next day and will be using their services again this coming season.
  • Avatar East Coast Properties ★★★★★ 4 years ago
    We have been using Premier for a few years now on some of the commercial properties we manage. We were previously using 3 different companies but now have Premier handle them all. Makes it much easier for us and we have been very satisfied … More with services. Helpful office staff too.